“Overrated” – To be over estimated. To attach too much importance to. To praise too highly. There are  3 major types of overrated  practices… Practices that many D.C.s, even those who become ChiroTrust doctors, want  or think  he or she already has: “Cash” practice – Where the doctor doesn’t “accept” insurance and/or provides “super-bills” to… Read More »

ChiroTrust is about creating massive demand without selling, discounting, defending, or having to be open 5-7 days a week. We are also about attracting only the right patients: Patients who already want what we have to offer. …and the members who take advantage of everything ChiroTrust creates and does for them sooner or later ask… Read More »

Let’s face it, Chiropractic is not about simple unrelated fast and cold transactions. There’s back and forth communication that goes on at  the consultation, exam, “report of findings”, and during each and every visit. Each visit builds on top of the previous visits. Relationships are created. I guess that is why D.C.s assume patients want… Read More »

Do you promote your practice IN your practice? Meaning, are you marketing your practice to the patients who are actually IN your practice each day? …the right way? Here’s what NOT to do: Hand out “Free Exam” cards. Ask for referrals. Require new patients to bring their spouse or significant other for the “Report of… Read More »

There are a lot of D.C.s who believe that in order to succeed, please, or be liked, they have to be someone they are not. …and to some degree, it’s true. Chiropractors should be in the business of creating solutions for others in a pleasant and convenient way, not necessarily the other way around. Patients… Read More »