Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

“What do you think about high case fee cash practices?”

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“Overrated” – To be over estimated. To attach too much importance to. To praise too highly. There are  3 major types of overrated  practices… Practices that many D.C.s, even those who become ChiroTrust doctors, want  or think  he or she already has: “Cash” practice – Where the doctor doesn’t “accept” insurance and/or provides “super-bills” to… Read More »

“I overheard a doctor at a continuing ed. seminar saying that he often has 2-3 new patients coming in at the same time. I believe he also said that he’s a ChiroTrust member. So, how does he handle patients having to wait?”

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ChiroTrust is about creating massive demand without selling, discounting, defending, or having to be open 5-7 days a week. We are also about attracting only the right patients: Patients who already want what we have to offer. …and the members who take advantage of everything ChiroTrust creates and does for them sooner or later ask… Read More »

“What’s the best way to prevent patients from dropping out of care?”

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Let’s face it, Chiropractic is not about simple unrelated fast and cold transactions. There’s back and forth communication that goes on at  the consultation, exam, “report of findings”, and during each and every visit. Each visit builds on top of the previous visits. Relationships are created. I guess that is why D.C.s assume patients want… Read More »

“Patients just don’t get it. In order to get along, I feel like I’m being a fraud. Is this normal?”

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There are a lot of D.C.s who believe that in order to succeed, please, or be liked, they have to be someone they are not. …and to some degree, it’s true. Chiropractors should be in the business of creating solutions for others in a pleasant and convenient way, not necessarily the other way around. Patients… Read More »