“Overrated” – To be over estimated. To attach too much importance to. To praise too highly.
There are 3 major types of overrated practices…
Practices that many D.C.s, even those who become ChiroTrust doctors, want or think he or she already has:
- “Cash” practice – Where the doctor doesn’t “accept” insurance and/or provides “super-bills” to the patients so that they can do the billing on their own.
- “Wellness” family practice – Most of the patients are symptom-free and come solely to get their spines “checked” for subluxations.
- “High Case Fee” Only – Insurance-based long-term care and/or condition-specific (niches) packaged care plans.
These Chiropractic business models are 10-15 years too late.
The markets and market conditions have changed.
Nowadays, there’s a huge demand for narrowly focused, simple, and convenient products and services that save time and save money.
Before you respond with, “There is nothing more expensive and time-consuming than dysfunction and disease!”, understand that you are not the market.
What you and I think (and what we know) doesn’t matter.
That’s why not only are those 3 practice types overrated, it would serve you and I well if we take the position that at times, we overrate ourselves and what we know… The market can care less about you and me.
“It” cares only about itself.
It thinks it knows what it wants and if you truly want to help the most people, what matters to the market should be the only thing that matters to you.