“Report of Findings” (ROF) Just one of too many terms and strategies used by Chiropractors and this profession without even questioning its purpose or effectiveness. Even if you don’t use these words with patients, you should question how you position, provide, and articulate your recommendations. If you ask me, for the most part, ROFs are… Read More »

When you’re good, you’re good. You don’t have to increase your energy or get excited. That would come across as fake. …especially when you have all your marketing ducks in a row. ChiroTrust members know that EVERYTHING is marketing… How you relate to people What your office looks like How well you provide EXACTLY what… Read More »

It happens to the best of us… You follow the advice of a consultant. My question for you is, “How has that worked for you?” My guess is, not very well. You know why that is? It’s because they told you what YOU wanted to hear (What YOU are passionate about. What YOU’RE fantasy is.)… Read More »

What good is a treatment plan if patients don’t start care, don’t comply, don’t refer, and never come back year in and year out? Or… What good is a treatment plan if you have to have a lot of staff, a lot of marketing overhead, a lot of stress, and a lot of confrontation to… Read More »

What is Chiropractic? Chiropractic is NOT what you say it is. It’s what the PUBLIC already thinks it is. The problem is, the definition of the word “Chiropractic” varies from person to person and nothing you can say in your practice marketing will change what they already think it is. And THAT is why you… Read More »