Distractions are like drugs. They can mask the pain. They can also kill your practice… without you even knowing it. Surfing the internet. Online Chiropractic forums. Trade journals. Chiropractic’s snake oil salesmen. Even optimism can be a harmful distraction. Sometimes the best thing you can do is feel the pain. With pain comes clarity. With… Read More »

Referrals. Everyone knows they make the best patients: You occur to them “pre-approved”. They are more prone to comply with your recommendations. They themselves are more likely to refer others. For these 3 reasons alone, patients who are referred in are way more desirable than non-referred patients. Additionally, their procurement  cost — in terms of… Read More »

Research is good. Research is proof. Research is necessary. But… It does not, and will not build your practice on its own. Aside from research, people must “believe” in you. How do you create that? With… “research” reputation relevance repetition relating results So embrace research. It is important. But unless you have ALL your ducks… Read More »

For this context, moving to another town many miles away or to a different state or province is not “relocating”. It’s moving. Okay, back to relocating… Make sure you are relocating for the right reasons. Struggling in practice should not be one of them. “Location” doesn’t build a practice, the right care and marketing does.… Read More »

Many D.C.s do them and here are the most common reasons why… To justify reducing care, increasing care, re-evaluating the treatment, or releasing/referring out the patient. For Med/Legal reasons To help “sell” a next stage of care (Correction, Maintenance or Wellness). I’m not here to give any advice regarding re-exams but I will say this…… Read More »