Corrective care. What is it?  In general terms, and I think most D.C.s would agree, it’s care that corrects spinal biomechanics and/or reduces or “eliminates” subluxations. If you have a different way of looking at corrective care, that’s fine. Regardless, most, if not all, D.C.s who claim they only do corrective care or offer relief… Read More »

Listen, I enjoy work and am proud of ChiroTrust and what it is doing for this profession, for the general public, and for its members. …and I’m sure you feel the same way about what you do. But life is short and as much as I love my work, I have many other interests and… Read More »

Tough question, isn’t it? Too often we don’t dig deep behind our actions. Certainly we can come up with a knee jerk answer to the question of why we do what we do. For example, here’s how many D.C.s justify what they do… “Why do you give a 30-minute report of findings?” …because patients need… Read More »

Hungry for more success? Always feeling behind in your work? Do you struggle with what to do 1st, 2nd, 3rd, and so on? If you said “yes” to any or all of the above, then you may be pushing your practice too hard. Pushing a practice or a business occurs when you can’t afford to… Read More »

Want to attract even more patients? Build a practice around you. Not around “Chiropractic” or your special technique. Notice I said “around” you, not about you. Nobody cares about Chiropractic. Nobody cares about you. Nobody cares about me. Now, I’m being slightly facetious. But it’s more true than it is false. So, what’s “around” you?… Read More »