To better understand patients, prospects, and markets, it’s best to first understand one’s self. Chiropractors are NO different than patients. They think and act a lot alike. Patients are motivated by pain. Chiropractors are motivated by pain. Why? It’s because it is a natural human trait. More than any other stimulus (or lack thereof), it… Read More »

Most Chiropractors fail and there’s a #1 reason for it. It’s not the economy. It’s not Chiropractic. It’s not their city or state. It’s not the insurance companies. It’s not even their current financial situation that is holding them back. The #1 reason is a combination of pure laziness and their resistance to change. Lazy… Read More »

If I owned a gas station, it would be open 7 days a week. If I owned a restaurant, it would be open 6 days a week. If I owned a Chiropractic office, it would be open 4 days a week. Why? Because a Chiropractor has to show up and deliver the goods, not so… Read More »

Chiropractic Colleges Chiropractic Students Chiropractic Consultants Chiropractors Chiropractic Patients Chiropractic Vendors Insurance Coverage for Chiropractic Chiropractic Seminars/Events Chiropractic Research Chiropractic Associations Each has an agenda. Each can be distracting. That’s why I personally don’t pay too much attention to most of it. For me, it has been my way of having as much confidence and… Read More »

Chiropractic Marketing is attracting, creating, and maintaining relationships with prospects and patients. (You may want to read that again.) Chiropractic “Advertising” and “Promoting” is just a small percentage of marketing. …as a matter of fact, the most elegant Chiropractic Marketing makes the advertising and the promoting virtually invisible. That’s why E V E R Y… Read More »