Let’s face it, the “people” business isn’t always a walk in the park. We all are subject to the moods, views, and values of others. So how do you break through to build rapport and be more likable? Here are five easy ways that I use that work virtually every time: Eye contact with a… Read More »
“You talk about giving patients what they want. What do you mean actually?”
Online… Offline… In your office… This is what you absolutely must give customers and patients… Value (A lot for their money, time, and hassle compared with all their other options, both real and perceived.) Instant Satisfaction (It’s a feeling, sort of like what food does for you when you are hungry. Whenever and wherever possible,… Read More »
“Any Stress Relieving Tips for Me? I’m a mess!”
If you are stressed, I guarantee that it’s not about money. It’s not about “new patients”. It’s not about “burnout”. You may think that it is but you’re wrong. It’s merely a byproduct of mind clutter. What is mind clutter? It’s what I call it when you have a lot of loose ends in… Read More »
The Power of ChiroTrust
In short, ChiroTrust is a distinguished organization and being a member of ChiroTrust and boasting of your affiliation is one of the best marketing efforts that you can do. It should be on your business cards. It should be on your front door (using the Dometag provided to each member). It should be on your… Read More »
What’s the “Return on Investment” of Communicating to Your List… Often?
Your “List”. It’s the most valuable practice asset you own. NOTHING ELSE even comes close. Who should be on your list? Every person you know and/or have met. This includes… Past patients Past prospects Current patients Local friends, family, acquaintances Every new patient Now, let’s not forget that these are people, humans with emotions. You… Read More »
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