Chiropractic isn’t everything! Far from it. Money isn’t everything! It’s almost always cheaper to rent than it is to buy and there’s a lot to be said for a heavy term-life policy. Happiness isn’t everything! Meaningful memories are. To do well in Chiropractic, to make more money, and to be happy, focus on what matters… Read More »

I doubt a mathematical equation can be devised to determine the likelihood of success, but I do know it would include variables like these… Price Positioning Personality Experience Results Time to achieve results Communication/Marketing Simplicity Wants met Likability Rapport Kindness Honesty Consistency Dependability Reliability Trust If such an equation did exist, it wouldn’t be forgiving… Read More »

Want next year to be better than this year in terms of revenue generation and preservation? Then don’t ease up!!! You must do MORE, not less, marketing NOW through 2022! As long as you accept the FACT that pain is what first motivates people to see you AND is what motivates them to come back,… Read More »

This is a problem that’s not limited to Chiropractic practices: Not having enough time or money to fix the money problem. This is what happens when businesses think short term: They ignore past customers They charge too much and do stupid SH*t They take their eye off the ball They’re lazy They acquire too many… Read More »

I love business. It’s one of the few things in life that gives back EXACTLY what you deserve and need in order to improve and evolve. If you don’t like how things are going, don’t look outward. Look inward. What are you not doing? What are you doing that may need improving? With your thoughts,… Read More »