Industry norms. They are how things are done because that’s how they’ve always been done. Every industry has them. Many times, industry norms ignore the wants, objections, and sensitivities of the marketplace and negatively impact the image of that type of business. Spinal screenings are a perfect example of this in our own industry. This… Read More »

ACCURATE THINKING STRATEGY: “It Is What It Is” Want to eliminate most of the stress caused by practice and life? Do what I do. Adopt the “It Is What It Is” way of looking at the world as well as the people and situations in it. Does that mean that you don’t strive to improve… Read More »

I’m sure you’ve heard that most lottery winners go broke within a few years of winning their jackpot. Google “David Lee Edwards” and what he did with his 27 million dollar lottery payout. It’s a sad — but not uncommon — story. Similarly, approximately 70% of NFL players and 60% of NBA players go broke… Read More »

“When It Comes To Business, The Only Opinions That Might Matter Come From The People Giving You Money or The Opinions That YOU Pay For.” Let’s face it, money is a big part of business. It is how value is measured. The more you are valued, the more money you can make. Notice I said… Read More »