Docs, In a nutshell, any practice building “strategy”, “script”, or “scare tactic” doesn’t last for long. Why? Because they are not relationship based. They’re transactional. Transactions have a short tail. Relationships can last a lifetime and THAT’S how you maximize “Lifetime Value”—which includes patient compliance, referrals, and reactivations/repeat “business”. So if you are looking for… Read More »

“I’m a new member. What should I do first?” Have you read the pocket planner? “I’m not sure” It’s that small folded multi-color enclosed mini-poster that we mailed you the month that you signed up. “Oh, that. No, I have not.” Maybe you should. “Maybe I will.” That’s a real conversation that I had recently.… Read More »

Okay, here’s the deal… Now that I have so many members, it’s time for all of us to narrow our messaging. What do I mean?…. We must all push The ChiroTrust Pledge, drive traffic to your blogs, link to Chiro-Trust.org from time to time, make sure all the Dometags are up on the front door… Read More »

Hi Doc, If you must do more than “just” Chiropractic… – Have separate business cards – Separate websites – Separate Facebook page/marketing – Separate YouTube Channels …and ideally, market it as a backend not a front end and call me to discuss. Remember, “If everyone is your market, no one is your market.”

Hi Doc, As I continue to read a book a day, I try to extract big ideas for both myself and my members. I look for ideas that nurture my creative mind. As a result, in just the last few months, I’ve come up with a handful of ways to make me and ChiroTrust more… Read More »