Like it or not, you are your business’ product. “Chiropractic” is not. Even if you don’t render care some or all of the time, your management style, your systems, your policies, and your procedures are all a reflection of who you are. …Either intentionally or by default. That is why you must constantly invest in… Read More »

Seminars. They can be a great way to consume information. They are also a great way for seminar promoters to pitch their wares and to invite other speakers to go on stage to do the same. For many seminar hosts, it is how they make a living. It is the “backend” of their business and… Read More »

Chances are, you practice alone. Most D.C.s do. …and when I say “alone”, I mean that you are the only doctor in the office. Heck, even if you practice with other docs, this applies. Why? Because we are all “alone”. We all run our practices out of our own heads. We all carry with us,… Read More »

To work, marketing relies on human psychology. That is why “selling” what people already understand and already want works and why referred-in patients require less “selling”. But there is a dark side to marketing. Over-promising Over-selling Under-delivering Lying Brainwashing Hype Cult-like strategies and tactics It’s prevalent in every industry because it’s the easy way out.… Read More »

As business owners and as Doctors of Chiropractic, you need to constantly question what you do and why you do it. Are you driven by passion? Is money the primary endgame? Or are you driven by fear? Any of the 3 can be detrimental to the success of your practice but today I’d like to… Read More »