What business are you really in? The wellness business? The spinal correction business? The anti-aging business? The subluxation detection and removal business? The pain relief business? To make money anyway you can business? NO… You are in the HAPPINESS business. Feelings are everything and happiness trumps all feelings. That is why even the patients that… Read More »

The best way to grow your practice is to grow your referrals. The easiest way to grow your practice is to grow your referrals. The fastest way…. you get my drift. So why don’t most D.C.s use their referral stats as the #1 indicator of how they are doing and if they are growing? Certainly… Read More »

Don’t laugh… If you could call every Chiropractic office during normal business hours, over half the calls would go to voicemail (or they’re not answered at all). Add after-hours and weekends to this fact and it only gets even worse. So let’s get this straight: You have rent. You have salaries. You have many personal… Read More »

Yesterday, I talked briefly about “Lead Generation”. Today’s email is about ”Lead Conversion”—something you really shouldn’t have to be worried about or involved in. These are marketing terms best left to on and offline business-to-business marketers and in my opinion, those who don’t treat or see patients—especially lead conversion. Your leads shouldn’t be “converted” into… Read More »

You’ve heard the term “Lead Generation”. But what does it mean? What really is a “lead”? Are all leads created equal? and… Is “lead generation” really worth your time? Let’s dive in… First…. What is a lead? A lead is a non-customer captured contact that has either RECENTLY expressed interest in something that you have… Read More »