Marketing is not advertising. Marketing is not Facebook ads. Marketing is not spinal screenings, health care classes, or patient appreciation days. Marketing is not generating and converting leads. Marketing is not “closing”. It’s much bigger than that. It’s more elegant, continuous, and seamless. Marketing is the attraction and maintenance of attention. It creates value and… Read More »

Marketing using videos can be time-consuming and expensive but more than that, if you don’t already have a practice that has all its ducks in a row, making videos can be a TOTAL WASTE OF TIME. YOU FIRST MUST HAVE… A great Reputation The Right practice name The Right patient experience The Right pricing High… Read More »

Free or low-cost seminars for Chiropractors designed to “upsell” you to a program, coaching group, or to pitch whatever the “guest speaker” is selling. A “Free Webinar” that ended up being a total sales pitch. Have you ever experienced any or all of these? How did it make you feel? “Baited and switched”? Lied to?… Read More »

Today, I want to tell you about three Chiropractors. Why these 3 ? Because each practices differently. Each IS different. (Energy, Personality, Practice Style) And each lives in dissimilar markets/towns/areas of the country. Populations: Elmore, OH – 1,401 Lacey, WA – 42,393 Houston, TX – 2,296,224 Each is a long-time member of ChiroTrust. Craig Butler,… Read More »

You care about people. You have some raving fan patients. You love Chiropractic and are good at what you do. BUT… How’s your reputation? How would you know? What do you do to improve, manage, and market it? Some things to think about… 1. Your practice – Can you describe your practice in just one… Read More »