Most patients overestimate what should be achieved in the short run and underestimate what can be achieved in 3-5 years. You and I are no different. So never underestimate the power of positioning: The right practice name. The right product. The right type of marketing. Proper positioning attracts patients who know and want what you… Read More »

How you occur to patients is everything. …and when I say “you”, I mean everything related TO and ABOUT you. So pay attention to what they see, hear, and feel… online, offline, all the time. Because “they” judge you by your weaknesses, not your strengths. They, you, me… are less forgiving of others than we… Read More »

There’s a saying in marketing math: You Can’t Multiply Zeros. What that means is that if something isn’t working, then doing more of it won’t matter because anything multiplied by zero still equals zero. Too many D.C.s have a product that nobody truly wants, yet they continue throughout their careers trying to multiply zeros. Now,… Read More »

I guarantee there is someone in your personal and/or practice life who is draining you financially or emotionally… or who is keeping you from reaching your full potential. And I bet you know exactly who that person is. Most likely, there is more than one person. NEWS FLASH These people won’t go away until you… Read More »

Think you’re successful? Think you’re not? Here’s how to tell… If you aren’t living right, living clean, and living now, then you’re not successful. But if you are enjoying each day (to the best of your ability), if your thoughts and actions are honorable, and if you accept change as the only constant, then you’re… Read More »