A past acquaintance, Brian Kurtz, recently sent an email about being your own media which basically described ChiroTrust and what it does for its users.
As I quote Brian…
“While marketing to new lists and audiences is good,
owning all the names you need for marketing is better.”
He’s dead on.
See, you already own all the names that you will ever need.
What do I mean?
Marketing to cold traffic is ‘sexy but hard’ but marketing to your existing and past customers is ‘boring and easy.’
You already have the best list on the planet: your past and current patients.
…and with ChiroTrust, you don’t need to use media.
You are the media.
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