Big Picture vs. Small Stuff

Here’s where members get tripped up…

They fall into the small stuff, small questions trap:

• “How do I…..?”
• “How come…?”
• “When will…?”

These types of questions are dangerous.

They show that someone isn’t on the right track and that they have lost track of the big picture.

The big picture solves all problems and answers most
“How Do…, How Come…, When Will…” questions.

The big picture keeps you from doing stupid stuff.

The big picture manages expectations and sanity.

So what IS the big picture?

I know I sound like a broken record but it’s giving patients what they want and knowing and accepting typical human psychology—specifically how and when patients are most likely to take action.

All you can do (and should do) is create a simple practice model that is narrowly focused on a specific subset of the population at any given time:

People in pain right now,
usually with a neck or a low back issue.

All you must do is match your message, your service, and your experience to the market and maintain communication with the market (people close to/in your zip code, past patients, current patients):

• Online
• Offline
• All the Time

Also, what NOT TO DO is as important as what TO DO.

• Question your beliefs.
• Question your point of view.
• Question your reasons why your practice may be slow or stalled.
• Question what you do and why you do it.

Question what you have been refusing to do.