Do everything right and ChiroTrust is all that you need.
Cut corners, procrastinate, or lose patience and you will start thinking that there must be a quicker way to make money.
If you start thinking and acting like that, then it will be impossible to catch up. You will be dependent on low probability short-term gain tactics and at the mercy of gimmicky offers that attract tire kickers. Three years from now, your practice will be toast.
That’s what “Advertising” attracts and creates: businesses that can’t keep customers.
“Marketing” is much more elegant. Marketing adds value. Marketing builds trust. Marketing nurtures relationships.
ChiroTrust virtually eliminates competition by maintaining a fence around your “herd” so that they too lose the temptation to do what is not in their best interest.
See, we really are in the same boat. 🙂
Marketing is a never ending process that most businesses are too lazy to commit to.
That’s why most businesses inside and outside of Chiropractic struggle and/or fail.
Don’t be like most businesses.
Be the exception.