Independent Infrastructures that relate to one another for a purpose.
ChiroTrust is also a utility—a communication infrastructure that establishes and maintains relationships online and offline for Chiropractic offices.
Utilities aren’t meant to be attractive or necessarily complicated.
…But they must be useful or beneficial in some way.
We need more utilities these days, don’t you think?
Think of and run your practice as a utility, as something solid, consistent, and reliable that is easy for patients to explain, understand, and use.
Becoming a utility is how to build–not churn or replace—a patient base.
Grow your base.