Humans are predictable.
Patients are human.
You are human.
They (we) respond to attention over education.
What I mean is that we respond better to being heard, being thought of, and being considered far more than being told, sold, or “educated.”
I’m sure you’d agree that most D.C.s aren’t good at getting and keeping attention, especially the positive kind.
Now, you may think that you are an exception—your patients love you.
But to grow your practice, you can’t bank on or rely on only those who are already your customers.
To grow, you must focus more on those who aren’t coming in anymore and those who’ve never heard of you.
You must consistently grow and nurture that list.
It is and will always be your most valuable asset.
But it’s a perishable asset.
So don’t ignore it.
Don’t ignore them.
Because, at the end of the day, you must embrace the fact that to succeed, you must focus on attention over education.
That is how you attract (and keep) patients.
That is how more come back and refer others.
That is how to grow a practice.