A Huge Practice Pitfall

Want to stagnate? (To cease developing, become inactive or dull…)

All you have to do is believe that these are acceptable reasons for coasting in practice…

• It’s January. People are easing into the year and have deductibles to meet. Bad time to promote my practice.
• It’s February. Seeing a little bump IN business. Too busy to work ON my business.
• It’s March. People don’t want to spend money. Taxes are coming due.
• It’s April. I better not spend any money on improving my practice. I will need it for Uncle Sam.
• It’s May. My practice sucks. I’m depressed. I don’t know what to do and I just can’t seem to get motivated.
• It’s June. With the change in the weather, my luck is turning around. A good month for new patients. I feel better.
• It’s July. False alarm. Last month was better but this month is even worse than May. I’m in trouble. My life sucks.
• It’s August. Time to go camping. Everyone else is on vacation. Heck with it…
• It’s September. It’s back-to-school month. Parents are busy. There is nothing that I can do about that.
• It’s October. I love this time of year. I feel good. Money isn’t everything.
• It’s November. Holidays are just around the corner. People aren’t spending right now and neither should I.
• It’s December. Everyone’s distracted. Next year will be better…

Plus, there are all those personal and life issues that pop up during the year…

It’s not too hard to realize that time alone doesn’t build a practice. Now more than ever before, it takes continuous massive action.

Focusing on the “good ‘ol days” or worrying about the future is a total waste of time.

Every day counts.

Even weekends.

Does that mean that YOU need to work ON your practice 365 days a year?

No.

But that is why ChiroTrust does.

For you.

You can’t do it alone because as you see, life and your head get in the way.

It’s not your fault. It is what it is because….

You are human.

Relax.

Accept what is… about patients, your practice, and yourself.