We All Rent Behavior

Employing others is nothing more than renting behavior. You are paying for a way of being that may or may not be who they really are…and that’s okay.

It’s what happens on the clock that matters most.

Same with patients. Patients are paying YOU to perform and to perform up to their specifications.

The moment we slip, get comfortable, or assume that it’s okay to slack a little, is the precise moment that our reliability, value, and trust decreases.

For whatever reason, employers and customers have low tolerance deviations.

The relationship is conditional.

From time to time, some patients act like raving fans and it’s in that moment that you might become more of you and less of the behavior that they came there to rent.

Don’t bite the bait.

Never forget why they are there and what they want and expect from you.

Never deviate.

It’s a test of reliability, value, and trust…in you.