Purity of Purpose

As a Chiropractor, what is your practice’s purpose?

Is it pure?

Not in a philosophical sense.
Not based on what we have been taught.
Not compared to what other Chiropractors think.

But in a positioning standpoint.

Is it obvious to your patients?

Is it clear, concise, and consistent?

ChiroTrust Chiropractors have The ChiroTrust Pledge, the Dometags, the Business cards, the Online Information Center, the emails, the mailings, and so much more than probably every Chiropractor practicing today.

..and those who go all-in receive the most new patients from their marketing and the most referrals from their patients.

It’s that simple.

…just as purposes should be.