This is money…
Perception is E V E R Y T H I N G and perception is the result of positioning.
Put thought into how you should occur to the marketplace and to your past and current patients, and THEN make sure that everything they read, see, watch, and hear is congruent with ONLY that position.
Now, when I say “position,” I do not mean your point of view. I mean matching your product, persona, practice, policies, and procedures to what their point of view already is.
THIS, my friend, is marketing that works… especially in Chiropractic where complexity, confusion, and controversy are the norm.
So, HOW do you properly position yourself and your product?
By picking your target market.
In Chiropractic (like it or not), it is people who are in pain today. Right now.
E V E R Y T H I N G should be about and around that one type of person, that one avatar because…
If EVERYONE is your market,
then NO ONE is your market.
When you know who your market is, you’ll know exactly what they want, how they think, what they agree with, disagree with, and most importantly…
What motivates them.
Chiropractic is one of the easiest businesses there is IF you position your practice properly and if you do everything else right… ALL OF THE TIME.
The only difference between salad and garbage is…TIMING.
Your practice is a living organism that requires constant attention.
As it grows, its needs change and opportunities increase.
As it grows, your ability to “spend money to make money” grows and THAT’S when it gets interesting. THAT’S when you can buy speed and put your competition in the dust.
“The more I make, the more I spend, the less I work.”
You must focus on patient care and delegate as much of the rest as possible.
I focus on the care of my members and delegate the rest.
My product is my marketing and my marketing is my product.
Sounds weird but it’s true.
ChiroTrust positions and supports its members so that they perfect their product…
Themselves!
Then we do most of the marketing for them.
When you become the product, not your equipment, not your technique, not even “Chiropractic,” then you have no competition. They can’t get YOU anywhere else.
THAT, my friend, in combination with the right positioning and marketing (to all your past, current, and future patients, all of the time) is how you create a practice that will last a lifetime.
Be the product.
Position your practice properly.
ChiroTrust does the rest.
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