Never forget this because it’s so easy to do:
You are in business to give your patients what they want. PERIOD.
NOT what you think will make you the most or the fastest money.
NOT what you are interested in or passionate about.
NOT EVEN what you are the most competent in.
TOMORROW, I will remind you why most chiropractic marketing FAILS MISERABLY.
Finally, just because something is popular or may be getting your attention, it doesn’t mean that it is good for your practice or even that it will work in the long run.
It means nothing.
Focus on your reputation, your relevance, and your relationships.
Vendors, consultants, and gurus come and go and in most Chiropractic offices, so do patients.
Don’t let that happen to you, your practice, or your patients.
Patients are people, NOT case types.
Their value is in them referring and returning, NOT how many times you see them before releasing them or before they quit.
Be in the business of keeping them, NOT replacing them.
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