Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

Value Versus Want

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Value versus want…

Value has to do with usefulness.

Wants come and go.

Value is sticky.

Wants are fleeting.

Chiropractors can create want with scare tactics, salespersonship, and pressure.

Focus on providing value and watch your patients “stick” around for a very, very long time.

…And you’ll never have to over tell and over sell ever again.

I talk a lot about giving patients “what they want”, but when you can get patients to actually value YOU, then you’ve really got something!

How do you build and maintain value?

  •  Listening.
  •  Honoring your word.
  •  Putting patients first.
  •  Consistency and reliability over time.
  •  Transparency.
  •  Trustworthiness.
  •  Honesty.
  •  Making and keeping things simple.
  •  Accepting patients as they already are.

Wants attract.

But value keeps.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+