Think Like a Patient, Not a Provider

Have you been to a doctor’s office where the staff barely looked at you, as if they were doing you a favor and could care less if you were there or not?

Or the first thing that came out of their mouth was, “Who’s your insurance carrier?”

Or maybe the doctor’s bedside manner left a lot to be desired—as if he or she wasn’t really listening but was just (impatiently) waiting for you to finish talking?

How did that make you feel?

No matter where I go, I always look for things that make me feel less interested or appreciated.

I then ask myself…

“What can I learn from this? Are there instances or processes in my business that could be improved upon?”

What I do and how I do it came from both positive and negative experiences I had while being (and thinking like) a consumer.

I highly recommend that you do the same.