Practice Building Tips

Chiropractors tend to over complicate things…

• Fancy equipment.
• Expensive advertising.
• Associates.
• 5-6 day work weeks.
• Appointments only.
• Timely promotions and events.
• Local networking.
• Multiple products, services, and fees per procedure and case types.
• Drawn out report of findings and patient “education” procedures.
• Confusing explanations to prospects and patients.
• Internet marketing funnels and campaigns.
• Long-term goals that have no chance in hell of coming to fruition.
• Useless and demotivating reasons for why things are the way they are that also make absolutely no sense.
• Meaningless battle scars, fears, and excuses that keep them from decisions and executions.

I created ChiroTrust because in virtually every instance, the one and only solution is…

• SIMPLE POSITIONING, POLICIES, AND PROCEDURES.
• ELEGANT & EVERGREEN ( NEVER ENDING ) MARKETING THAT ADDS VALUE, INCREASES RELEVANCE, AND / ELEVATES/ MAINTAINS REPUTATION AND RELATIONSHIPS.
• GETTING ALL THE MARKETING OFF OF YOUR PLATE SO THAT YOU CAN ADJUST, GET PAID, AND GO HOME… AND HAVE A 3-DAY WEEKEND EACH AND EVERY WEEK.

See, it’s not really about collecting a ton of money each month.

It’s about freedom, experiences, peace of mind, and PROFIT.