Expectations

Most patients overestimate what should be achieved in the short run and underestimate what can be achieved in 3-5 years.

You and I are no different.

So never underestimate the power of positioning:

• The right practice name.
• The right product.
• The right type of marketing.

Proper positioning attracts patients who know and want what you have to offer before they come in…

…Because waiting ‘til they come in is too late.

Attracting the wrong patients can be just as damaging to your practice as not knowing what to do once you have them.

Heck, even if you know exactly what to do, the wrong patients are still much more difficult to please.

So, get your positioning right.

Everything you do must position you as the only solution to their problem.

Think about it often because it’s a career-long process.