Practice Positioning

Doc, why should I choose you over every other option?

If a skeptical consumer was only exposed to your practice name, would it attract them?

Is it possible that your patients feel pressured every time your staff calls to remind them of their appointment, to reschedule their missed appointment, or to get them back in ‘cause it’s “been awhile”?

Does your patient list only feel the love when they are in pain and giving you money?

Do insurance patients get more care, treatment, services than cash patients?

Could your “new patient special” be devaluating both you and your practice?

Is your “open adjusting” environment really what patients want?

Are all those in-office Chiropractic posters really that necessary?

Could you be dressed more professionally?

Should patients be asked to refer others?

Do your patients like the long consults, exams, and/or “report of findings”?

Do you think “spinal screenings” make you look desperate?

Are you selling what patients already want or do you first have to “Educate”, “Sell”, “Persuade”, “Convince”, or “Defend”?

Do you still think that the only way to succeed in Chiropractic is to do all of the things that most Chiropractors do or are told by Consultants to do?

Being really good at doing a lot less makes it a whole lot easier for ChiroTrust to help grow your practice and market your practice for you.

…and we do it by positioning you and your practice properly.

All you have to do is not mess it up. 🙂