Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

Chiropractic Referrals

By

I’m sure you’d agree, nothing beats a referred-in patient.

It’s a sign that you are doing something right.

But if you aren’t getting a lot of referrals, you may not be doing enough things right.

A 100% referral practice is virtually meaningless if it’s getting 3 new patients a month.

Can you make money without referrals? Certainly. There are many offices that spend time and money attracting patients with the goal of “closing” as many as they can.

These types of practices tend to have higher overhead, are less stable, and in my opinion, are responsible for the lion’s share of Chiropractic’s negative image in the marketplace.

How to increase referrals…

  1. Give patients what they want.
  2. Be careful not to over-“educate”, -sell, -defend, -convince, etc..
  3. Don’t over-treat or over-charge.
  4. Be personal and professional.
  5. Make sure that your practice name, your business cards, your website, and all your communication is congruent with what patients are already looking for. IN OTHER WORDS (literally), always meet and be with where they are at, not where you want them to go.
  6. Be okay with letting them go.
  7. Answer phones live 24-7 or at least 8–8.
  8. Accept and welcome walk-ins (no appt. needed).
  9. Accept insurance
  10. Be accepting

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+