Ben’s B.S. Filter

I’m sorry, but there’s a lot of “B.S.” in Chiropractic.

And I’m sorry I’m saying “B.S.” but there’s no better way to describe it.

I starts in the colleges and it continues at Chiropractic seminars, with consultants, and from what you hear from your peers.

And it’s virtually nobody’s fault.

Every industry has its sacred cows.

So how you do you separate the reality from all the bull?

Try this…

Ask yourself these questions…

1. Would they be in business if their customers, clients, students, etc… were paying “month-to-month”? (No contracts) Even students go into debt and as a result, are committed long-term. If the answer is “no” or “probably not”…then there’s some B.S. going on. For sure.
2. Is what I’m hearing congruent with what THE MARKET already understands, agrees with AND already wants? If the answer is “no” or “probably not”…then there’s some B.S. going on. For sure!
3. And the hardest question…

“Do I have a reason to blame others for my situation and am I blaming others for my situation?”

If the answer is “YES”…then there’s some B.S. going on. FOR SURE!!!!

The lies others tell you and…
The lies you tell yourself.

Both are taxing you and your practice.

What’s the solution?

Focus on the market, not the industry.

Focus on your patients, not your peers.

And use ChiroTrust to get and keep attention.