Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

The Minimum Effective Dose

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The minimum effective dose is the minimum effort required to achieve a desired result.

It’s a concept worth thinking about.

For example,

If you want to boil water, any temperature increase beyond the boiling point will not increase the desired result.

And there is a minimum effective dose (MED) of treatment that, if extended beyond that, will decrease perceived value, decrease referrals, and decrease repeat business.

There’s a MED for worrying, working, eating, etc.

Basically, more is rarely better and often worse.

So, if you want to get the most out of your energy, your finances, and your resources, then always think MED.

It’s the most powerful leverage tool around.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+