For me, life and business are based on principles and values.
This means that how I achieve is just as important as what I achieve.
In Chiropractic, I come across too many consultants, gurus, and vendors who see patients as nothing more than a money extraction opportunity and it makes me cringe.
Sadly, too many Chiropractors—out of desperation and/or greed—bite the bait.
I have found that these three questions can help Chiropractors make wiser choices:
- “Is my interest in this opportunity primarily motivated by money?”
- “If consumers and patients had access to the behind-the-scenes information and conversations, would I be proud or would I be ashamed or embarrassed?”
- “Is this person that I am considering purchasing or taking advice from honorable?”
When you keep these questions in mind, you interpret everything you see, read, and hear differently and odds are, you will make decisions that will better serve you and your practice.