“Why is prevention such a hard sell?”

To better understand patients, prospects, and markets, it’s best to first understand one’s self.

Chiropractors are NO different than patients.

They think and act a lot alike.

Patients are motivated by pain.

Chiropractors are motivated by pain.

Why?

It’s because it is a natural human trait.

More than any other stimulus (or lack thereof), it is in our DNA to react to perceived threats.

So if your practice is in the gutter or barely profitable, then you are probably finally ready to do something about it.

These are typically the type of doctors who join ChiroTrust.

Only about 20% of Chiropractors who are doing “okay” will do what it takes to double their practices, including joining ChiroTrust. They are just too comfortable.

It would be in your best interest to decide who you are.

Are you the 80% who need an extreme amount of pain before doing anything productive… Always slightly above, at, or below “break even”?

Or, do you want to be atypical: The top 20% who enjoy the good life and all the benefits that come with having a strong drive, work ethic, and relationship with the ChiroTrust organization?