Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

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“Why Don’t Patient Care More About Their Health?”

October 12, 2015 By Ben Altadonna

I’d like to make a confession.

It’s been about 10 weeks since my last Chiropractic adjustment and in my past I’ve gone several months between adjustments.

Does that make me a hypocrite?

No, it makes me human.

There are overweight D.C.s, D.C.s who smoke, D.C.s hooked on drugs, alcoholic D.C.s, and D.C.s who don’t workout, don’t have positive mental attitudes, don’t get enough rest, don’t exercise, don’t eat right, and rarely get adjusted themselves.

…and like everyone else, most D.C.s have a loss of cervical curve and in their lifetime, will get some degree of arthritis.

Now before you say to yourself, “Yes, you and they ARE hypocrites,” I assure you there were times in your life when you fell off the Chiropractic lifestyle wagon.

So, Chiropractors aren’t hypocrites.

Chiropractors are human.

Humans make mistakes, humans can be lazy, and humans (Including you) aren’t perfect.

So, what’s the point of all this?

Well, it is my contention that other than ignoring them before, during, and after coming to you for care, D.C.s expect too much from their patients…and that’s why most chiropractic patients leave and never come back.

So, I you want to experience a shift in how patients relate to you and your practice, consider accepting them where they’re at…and possibly  do everything you can to just give them what they want (what a concept).

…because last time I checked, THEY are paying YOU.

Filed Under: Question of The Day

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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