“Why Do You Think Most D.C.s Fail?”

Most Chiropractors fail and there’s a #1 reason for it.

It’s not the economy.

It’s not Chiropractic.

It’s not their city or state.

It’s not the insurance companies.

It’s not even their current financial situation that is holding them back.

The #1 reason is a combination of pure laziness and their resistance to change.

Lazy thinking and lazy doing.

Resistance to change comes in many forms. Here’s a short list of things that many D.Cs should re-evaluate and/or change…

• Practice name
• Office hours
• Practice focus/business model
• Fees
• Services rendered
• Office layout
• Office décor
• Signage
• Business Cards
• Marketing/Messaging/Positioning
• Doctor/Staff attire
• Work habits

In about 4 hours, with a series of questions, I can run any D.C. through the paces and determine where their weak links are and what they should work on first.

That is why I take live questions from members on the phone every Monday – Thursday.

Those who take advantage of this added-value aspect of the ChiroTrust membership can totally transform their practices in just 3-4 months.

It’s pretty incredible and rewarding for both them and me.

It’s one of my few unique abilities that I urge you to take advantage of.

Of course, most D.C.s won’t…and that’s another reason why they have “more of the same” to look forward to.