As you know, there are two major types of new patients:
The referred in and the non-referred-in.
…and for whatever reason, Chiropractors mistakenly value a “non-referred-in” patient over a “referred-in” patient.
I believe it’s because they get satisfaction out of attracting new patients directly from putting in the work and/or the dollars into spinal screenings, ad campaigns, and personal networking… something that they don’t directly and emotionally feel from a referred-in patient.
Again, this is a big mistake.
As it relates to time and/or money, a “referred-in” patient costs a fraction of what a “non-referred-in” patient costs.
On top of that, “referred-in” patients come in to your practice virtually pre-sold.
…and although I can’t prove this, my bet is that they get better quicker and are more likely to come back and refer others.
That is why, you should acknowledge every patient who refers others to your office.
Of course, you cannot entice them with money or anything of value for referring others. That is illegal.
But sending them something after the fact as a “Thank You”? That’s something to consider.
Bottom line: if a patient refers someone to you, make a big deal out of it. Really show them that you appreciate it.
Because in every aspect of business and life, giving thanks and showing gratitude attracts even more of what you want.
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