Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

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“What Do You Do About a Patient Who Is Difficult?”

March 28, 2016 By Ben Altadonna

I spoke to a member today about a… let’s just say, not an ideal patient.

He asked me what I thought about him taking this patient off his snail mail and email list.

He was concerned that the patient would come back or worse, refer more patients who are just like that patient.

I said, go for it. Take them off your list.

Makes perfect sense.

Some patients you just can’t help….

  • Patients who are overly skeptical.
  • Patients who don’t pay when they should.
  • Patients whose expectations aren’t based in reality.


Now, before you say, “Sounds like most patients!,” let me remind you that with the wrong marketing, discounted offers, and terrible treatment recommendations (ROF) and treatment in general, Chiropractors can attract or create these types of patients.

So before you blame a patient or some patients, take a hard look at how you are attracting and managing your patients.

SOMETIMES it takes two to tango.

Filed Under: Question of The Day

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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