Chiropractic Marketing Ideas

Well, that’s anxiety. Being anxious is normal… but not productive. …and when it comes to your practice, being productive is the only way out of anxiety. So, if you have anxiety issues that are related to your practice, it’s only because you…   A. Don’t know why B. Don’t know what C. Don’t know how… Read More »

Join the club!… and get used to it. Feeling overwhelmed is okay. As a matter of fact, if I were you, I’d be more worried if you weren’t! I’ve been overwhelmed since kindergarten. The most detrimental thing about overwhelm ISN’T the overwhelm. …it’s the story or opinion that overwhelm is bad. It’s not. It’s normal.… Read More »

Do you own a transaction- or relationship-based practice? A pre-pay practice is a transaction practice. A practice that ignores patients before and after they get care is a transaction practice. A practice that isn’t at least 50% referral based is a transaction practice. Transaction practices require more money and energy to maintain. They are “push”-based… Read More »

Here’s a huge tip: Go Deep, Not Wide. Too many businesses, including Chiropractic offices, make the mistake of believing everyone is a potential customer. No matter how many products and services you offer, no matter how many benefits accompany these products and services, EVERYONE IS NOT a potential customer, client, or patient… EVEN IF everyone… Read More »

Did you know most Chiropractors think a successful practice has to be complex… with a lot of staff, equipment, paperwork, busyness, etc.. Quite the contrary. THESE DAYS, simplicity is the game. Complexity is out. Simple and/or specialization is where it is at. You must make your practice SIMPLE. (It is what will make you and… Read More »