Chiropractic Marketing Ideas

Let’s face it, Chiropractic is not about simple unrelated fast and cold transactions. There’s back and forth communication that goes on at  the consultation, exam, “report of findings”, and during each and every visit. Each visit builds on top of the previous visits. Relationships are created. I guess that is why D.C.s assume patients want… Read More »

Do you promote your practice IN your practice? Meaning, are you marketing your practice to the patients who are actually IN your practice each day? …the right way? Here’s what NOT to do: Hand out “Free Exam” cards. Ask for referrals. Require new patients to bring their spouse or significant other for the “Report of… Read More »

There are a lot of D.C.s who believe that in order to succeed, please, or be liked, they have to be someone they are not. …and to some degree, it’s true. Chiropractors should be in the business of creating solutions for others in a pleasant and convenient way, not necessarily the other way around. Patients… Read More »

This will be short. It’s human to envy. It’s not often productive or healthy, but it’s a human condition. They key is to lessen its effect on you. How do you do that? By ignoring other people’s advantages, successes, possessions, etc.. This could include staying away from people, situations, programs, or any content that stirs… Read More »

Doubting oneself is normal. Truthfully, I probably doubt myself once or twice a year but it only lasts minutes-to-hours and not days, weeks, or months and is usually a sign that I am doing something/s right like… Acquiring new skills. Pushing myself beyond my comfort zone. Testing against current beliefs, paradigms, and habits. Constant self-doubt… Read More »