Chiropractic Marketing Ideas

The most exciting aspect of entrepreneurship is the mental exercise of questioning the status quo and of trying to improve how things are done. It’s something I try to do daily and so should you. Industries that don’t adapt and evolve die. So how does this relate to working on Fridays? See, the only reason… Read More »

If you asked 10 Chiropractors what stresses them out about being in practice, these are the most likely responses you will hear… Insurance companies suck Staff headaches Patients dropping out of care Not enough “new ones” Overhead getting out of control Burn out Miss “the good old days” Dislike marketing, advertising, promoting, etc. But NONE… Read More »

If you could earn a good living virtually free of stress with every Friday-Sunday off and with the least amount of staff and overhead, would you? Most D.C.s would say, “Absolutely.” Well then, consider what I call “Multiplication through Subtraction”…creating growth through simplicity and elegance. This means selling less stuff. Eliminating and reducing moving parts.… Read More »

To better understand patients, prospects, and markets, it’s best to first understand one’s self. Chiropractors are NO different than patients. They think and act a lot alike. Patients are motivated by pain. Chiropractors are motivated by pain. Why? It’s because it is a natural human trait. More than any other stimulus (or lack thereof), it… Read More »

Most Chiropractors fail and there’s a #1 reason for it. It’s not the economy. It’s not Chiropractic. It’s not their city or state. It’s not the insurance companies. It’s not even their current financial situation that is holding them back. The #1 reason is a combination of pure laziness and their resistance to change. Lazy… Read More »