Chiropractic Marketing Ideas

“Watching Your Back” requires revealing to you what is working for me and for ChiroTrust members who have followed my advice. And a common thread in solving many problems is DOING THE OPPOSITE. Take anything that is challenging you in practice and look what you are doing and ask yourself, “What if I did the… Read More »

Chiropractors do NOT have new patient problems. Not a single one. But they do have a massive patient retention problem (and Opportunity!). …and you can’t build a practice without retention. RETENTION is the fertile ground needed for REFERRALS. Retain a patient and they WILL come back and refer others. Every time you lose a patient,… Read More »

Do you know why patients stay? …and when I mean “stay”, I mean that they don’t drop out of care, they come back, and they refer others. It’s not because of your charm or good looks. It’s not because you truly care about helping people. It’s not even because you can and do get your… Read More »

If you read yesterday’s email, then you already know what I’m going to say today… Winners win because that’s what winners do. But beyond that… Winners don’t quit. Winners don’t whine. Winners look for solutions, not excuses. And winners outthink, outwork, and out-execute everybody else. As a result, they continue to adapt, grow, and evolve.… Read More »

There’s a saying in marketing and it goes something like this… “A buyer’s a buyer’s a buyer.” What that means is that buyers buy. It’s what they do. It goes for consumers, chiropractors, patients… everyone. If they own a boat, they probably own other toys. If they go to one seminar, they probably will go… Read More »