Your practice isn’t your location. It is your list.
Your list is valuable.
But it’s also extremely perishable. If ignored, it becomes virtually worthless.
You need to contact your list as often as possible: a minimum of 5 times a week via email, and 2 times a month via snail mail. (ChiroTrust has you covered.)
Your list is or should be comprised of the following…
- Local friends, family, and acquaintances
- Past patients and prospects
- Current patients
Each month, this list needs to grow. Names aren’t replaced.
Each contact should include name, addresses, and email. Their phone number is not that important or valuable.
…but your list is.
As a matter of fact, your list is more valuable than anything else you own.
Of course, if your product isn’t what people want, then none of this matters but if you position your product the right way and give patients what they want, then your list is where your practice growth is.
Your list is “relationship multiplied”.
It’s how you create, nurture, and manage relationships in the most efficient way possible.
So focus on your product (results, reputation, and relevance) and your list.
In business, virtually nothing else matters.
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