Most Chiropractors are extremely caring and like all humans, at some level, desire to be accepted and respected. However, in this quest, by trying too hard, they miss the mark.
Regardless, some are really good at creating rapport with others, and some are not.
Some can “sell underwear to a nudist” and others couldn’t attract patients even if they gave their care away for free.
Either way, to maximize your patient attraction, retention, and referral success, you must think like a patient and not a doctor.
Factor in their perceptions and then position yourself accordingly.
Reverse engineer every aspect of your practice so that you create what is called “a slippery slope”.
Every aspect…
- Online
- Offline
- In Office
- Everything
- Everywhere
Offer no resistance.
In an effort to educate the masses on what some D.C.s think (or know) is the truth, this may sound foreign.
Many D.C.s go broke being right but the harsh reality of it all is this…
In order to succeed in business, you must cater to existing demands and be as agreeable as possible.
It’s the shortest path to what they and you want.
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