Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

“I have a difficult time answering patient questions. Any advice?”

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I’m a firm believer that people are more alike than they are dissimilar… and that Chiropractors, although they are frustrated by patients valuing relief over prevention, are absolutely no different.

So, when a Chiropractor or a patient asks a question, here are some things to consider…

  1. Listen to their words. Don’t add meaning to them.
  2. Why are they asking that question? (To learn more, ask them why.)
  3. Then, what questions do you need to ask to get clarity? And maybe even state their question back to them to make sure that you got it right and that they know that you’re listening
  4. Is there a bigger picture that they and/or you may be ignoring?

Too many Chiropractors get easily flustered by patient questions and feel the need to defend or over respond.

It’s those who don’t ask questions that you need to worry about and who probably need your help the most.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+