Tough question, isn’t it? Too often we don’t dig deep behind our actions. Certainly we can come up with a knee jerk answer to the question of why we do what we do. For example, here’s how many D.C.s justify what they do… “Why do you give a 30-minute report of findings?” …because patients need… Read More »

Hungry for more success? Always feeling behind in your work? Do you struggle with what to do 1st, 2nd, 3rd, and so on? If you said “yes” to any or all of the above, then you may be pushing your practice too hard. Pushing a practice or a business occurs when you can’t afford to… Read More »

Want to attract even more patients? Build a practice around you. Not around “Chiropractic” or your special technique. Notice I said “around” you, not about you. Nobody cares about Chiropractic. Nobody cares about you. Nobody cares about me. Now, I’m being slightly facetious. But it’s more true than it is false. So, what’s “around” you?… Read More »

Distractions are like drugs. They can mask the pain. They can also kill your practice… without you even knowing it. Surfing the internet. Online Chiropractic forums. Trade journals. Chiropractic’s snake oil salesmen. Even optimism can be a harmful distraction. Sometimes the best thing you can do is feel the pain. With pain comes clarity. With… Read More »

Referrals. Everyone knows they make the best patients: You occur to them “pre-approved”. They are more prone to comply with your recommendations. They themselves are more likely to refer others. For these 3 reasons alone, patients who are referred in are way more desirable than non-referred patients. Additionally, their procurement  cost — in terms of… Read More »