You are not alone but, there is a solution. You must protect yourself. Your time. Your sanity. Your spirit. Your reputation. Your relevance. How do you do this? By taking REALLY GOOD care of yourself. Here’s how I take really good care of me… I do not multitask – I do one thing at a… Read More »

Some, not all. Here’s why… While you are gone, MOST of your past patients won’t be calling or coming in. Therefore, distracting them with a letter or email about why and when you are leaving won’t be relevant to them. As for your current patients, certainly there needs to be some communication about it. My… Read More »

Do you have to have a Chiropractic Assistant? The answer is… it depends. The more visits you see, the less efficient a “No C.A.” office becomes. Working 4 days a week, with the right positioning and marketing, you could probably pull it off seeing up to 100 visits a week or so… without a C.A..… Read More »

In Chiropractic, we have this thing called a “Report of Findings”. It’s typically how and when D.C.s justify the need for care and present a treatment plan to a new patient. But the question you should be asking regarding everything you say and do is… Is it working? In most cases, it is not. Most… Read More »

No. Should you? Maybe. …but only after you are doing a lot of other things right. Right product Right market Right message See, Facebook is merely a type of media, a way of communicating to people. Like all other types of media, it has some benefits and some limitations. It reaches some people but not… Read More »