This week, I’ve been talking a lot about Seth Godin’s book, All Marketers Tell Stories. It’s a book every Chiropractor should read over and over again. I’ll put the Amazon link below. For now, I’d like to share what I believe are the most relevant quotes when it comes to Chiropractic. But PLEASE, for your… Read More »

Don’t take insurance? Are new patients booked only during “new patient times”? Do you use an answering machine to answer your phones before, during, and after office hours? Do patients get off their modalities “When the timer goes off”? Charge patients for “missed appointments”? Require patients to attend a “spinal care class” and/or to bring… Read More »

  The most successful business owners and Chiropractors I know (and I know a lot) are self aware. They know how they are wired. They know their strengths. They know their weaknesses. They know what they like, don’t like, and most importantly, they know what motivates them. So if you want to boost your business,… Read More »

It’s Friday. Most people work on Fridays. Most ChiroTrust members do not. They work 4 full days a week, Monday – Thursday. …and why is that? Because the Internet has made 3-day weekends possible for more people, especially  members of ChiroTrust who  have the majority of all their marketing done for them. Are you living?… Read More »

As I observe, experiment, and distill, I become more aware of what matters… in marketing, in business, and in life. And I came up with these 3 R’s… Relevance Reputation Relationship Let me explain… Relevance – This is congruent with “giving people what they want”, providing value, and never being boring. We must be and… Read More »