Let’s be honest. We all operate in and have affinity for comfort zones — people, places, and things that make us feel valued and safe. In Chiropractic, it’s at seminars, home, and the office with our peers, patients, friends, and family. Preaching to the choir. …and it’s also by adopting a point of view and… Read More »

As you know, accountability increases human performance. Declaration Commitment Support …each increases accountability, hence, performance. Aside from everything that ChiroTrust does each and every month for our members, it’s accountability that helps those who need it the most. So, how do ChiroTrust members increase accountability? The ChiroTrust Pledge – It’s what patients want. It’s how… Read More »

Chiropractors who lack certainty tend to follow, listen to, or hang out with all types of Chiropractors, Consultants, or “Experts”. But this creates nervousness, undeserved envy, and a false sense of reality. A better way would be to first realize that as it relates to Chiropractic, all that matters is that your patients want what… Read More »

I just completed a year-long experiment. …To determine if I could be with ChiroTrust members “face to face” (See pictures below). See, I know what it takes do succeed in Chiropractic. I’ve spend 17 years studying and doing marketing. And each day, for the last 17 years, I’ve practiced what I preach. THAT’S what differentiates… Read More »

Let’s face it, when it comes to Chiropractic college, Seminars, and Consultants, the marketing and advertising advice is pretty thin. The technology has changed  but the message is the same… Chiropractic works Your body heals itself Subluxations cause dis-ease You need to get checked for life Well guess what, the market has gotten the memo.… Read More »