Many Chiropractors who join ChiroTrust also have a “consultant” and as a result, have a difficult time deciding what to do. They are confused. This may help… Consultants give advice. That’s what they do. Consultants don’t sell to patients. Their market is Chiropractors. It’s an entirely different industry. ChiroTrust markets Chiropractic practices for Chiropractors. That’s… Read More »

To view something more clearly and objectively, sometimes you need to look at it with fresh eyes and ask fresh questions. Let’s take the Chiropractic Practice. What is it? Is it a physical thing? Is it an idea? Is it a way of life? Is it business? Is it a passion? These are good questions… Read More »

If you put everything you got into your work like I do, then you enjoy and need your 3 consecutive days off each and every week. You need them to decompress, relax, and rejuvenate. Without my Fridays – Sundays off, I’m certain that I wouldn’t have been able to create ChiroTrust as it is today.… Read More »

For the most part, Chiropractors are a pretty awesome bunch of characters, wouldn’t you say? They’re positive, optimistic, and health conscious, of course. As a result, their appearance and their confidence is, in my opinion, well above average. But since you and I strive to be the best that we can be, there is always… Read More »

What is a “business card” really? Its purpose should be to get your phone to ring but that’s rarely the case and there are multiple reasons for that. WHO IS GETTING YOUR BUSINESS CARD? Are they a stranger you’ve met on the street? If so, your business card may have little-to-no value. Ideally, get THEIR… Read More »